In the past few weeks we have been questioned about why Google reviews getting automatically removed. They are removed basically dues to the recent changes in the Google review filtration algorithm.
The Google filter system has been on/off for 3 years now (since Google+ took over Google Places). A few weeks ago, they began actively filtering reviews. The thing about Google is that they are always evolving and things you may view today, may disappear tomorrow, and then come back in a few weeks.
Unfortunately, there is no way on your side to regain those vanished review; however, don’t get disappointed as Google staff is modifying their algorithms more frequently than before and maybe soon those filtered reviews gets published again.
- Avoid pushing getting reviews more than 1-2 reviews per week on average.
(For example, don’t send mass emails or flyers to get reviews.)
- Avoid asking people to write reviews while they are using the office WiFi.
(When Google sees the same IP address or the same device, they will filter the review.)
- Never use a station computer (PC or Tablet) to write reviews at the office.
(A dedicated computer in the office used to write reviews.)
- Train patients on how to write a review that looks like real a person’s comments rather than simple sentences that you may usually see on Google.
– e.g. “I love this office.” or “I highly recommend…”
(If reviews don’t consist of bigger paragraphs, the chances of reviews being filtered increases.)
- Do not ask people to create a Google Plus account just to write a review.
(Brand new accounts have lower chance that their reviews stay on the page.)
Below you can see the criteria that we usually recommend to create high quality written reviews/testimonials and what they should look like to significantly reduce the chance of getting filtered.
It is important for written reviews to have a story line and content. A simple “Dr.____ is great and I would recommend him to anyone!” is too general. It does not give potential patients any useful information that they can relate to. Any client doing a written or video testimonial may want to add background information on their name, why they decided to visit your office, what symptoms and pain they were suffering from, and what lifestyle changes or Chiropractic treatments that your office provided. The more specific, the better! PERFECT!