If you have been dealing with new reviews disappearing from Google+ and Local Maps (also known as Places) and want to know how to solve this issue or avoid it, you will need to read this article carefully.
In the past few weeks, we have been questioned about why reviews on Google are getting removed automatically. They are removed as a result of the recent changes in the filtration algorithm for Google reviews.
The Google filtration system has been on and off for three years—since Google+ took over Google Places. Recently, Google began actively filtering reviews. The thing about Google is that they are always evolving, and things you may view today may disappear tomorrow and come back in a few weeks.
Unfortunately, there is no way, as the business owner, to regain those vanished reviews. However, don’t get discouraged. Google staff is continuously modifying their algorithms more frequently than before. Hopefully, those filtered reviews will get published again soon.
Here are some ways to reduce the chances of your reviews getting trapped in their filters. Some items on the list you may already know:
- Try to avoid pushing for reviews, more than 1 or 2 reviews per week on average is good enough.
(For example, don’t send mass emails or flyers to get reviews.)
- Avoid asking people to write reviews while they are using the office WiFi.
(When Google sees the same IP address or the same device, they will filter the review.)
- Never use a dedicated computer (PC or Tablet) to write reviews at your office.
- Teach patients how to write reviews that will not get filtered. Try not to write simple sentences that you may usually see on Google (e.g., “I love this office” or “I highly recommend this place”).
- If reviews don’t consist of decent-sized paragraphs, reviews will most likely get filtered.
- Do not ask people to create a Google+ account just to write a review.
(Reviews from brand new accounts have lower chances of staying on the page.)
Please note: Increasing the number of filtered reviews may induce an alert to the Google filter system, where it thinks that this business is hiring professional writers to create fake reviews, and this can result in a more severe filtration on the account. In fact, they may even ban the account, create grounds for de-ranking, which hasn’t been seen at this time, or Google can prevent your account from showing on the Google Map section in future.
Below, you can see the criteria that we recommend to create high-quality written reviews and testimonials. These suggestions may significantly reduce the chance of your reviews getting filtered.
It is important for written reviews to have a story line and content. A simple “Dr.____ is great and I would recommend him to anyone!” is too general. It does not give potential patients any useful information that they can relate with.
Any client doing a written or video testimonial may want to add background information such as their name, why they decided to visit your office, what symptoms and pain they were suffering from before their visit, and what lifestyle changes or chiropractic treatments at your office helped them improve. The more specific a person is on their testimonial, the better!
If you are a Demand Boost Online Marketing Client, please contact us so we can assist you in resolving this issue.